Now booking Christmas commissions. Illustrated in London, sent worldwide.

The Laldie calling card resting on pale blue tissue paper
01 / 04The calling card
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Two illustrated place cards held in hand
A green Forte dei Marmi matchbox on a patterned cloth
White matchboxes illustrated with Italian icons
Pink matchboxes printed with a golden sun and moon
Olive striped matchboxes with illustrated labels

Your story,drawn by hand

Illustrated matchboxes & paper for celebrations worth remembering

Welcome

Inside the studio

Hello, we are The Laldie.

A small London studio where interior design meets illustration. Since 2023 we have drawn hundreds of thousands of matchboxes for thousands of celebrations, and for brands we admire.

Every piece begins at the same desk, with a pencil and your story.

An illustrated portrait of The Laldie founder at her studio desk

In good company

Commissions drawn for houses, hotels and brands, alongside private celebrations.

Harrods
Bottega Veneta
Audemars Piguet
Jimmy Choo
L’Oréal Paris
ILIA
Townhouse
Djerf Avenue
House of CB
Free People
Bumble
Friends Like These
Champagne cooler shaped RSVP cards held in hand

One of a kind keepsakes forstorytellersand those who love them

Wrapped in the studio · London

Packed like a letter,
given like a gift

From the studio

Our favourite stories

Pocketed at the end of the night.

(Found again, years later.)

A place, a dog, a pair of initials. Drawn small enough to hold, and personal enough to keep.

See the pieces
Dog illustration matchboxes in a brass display box beside candlelight
The Vaughans
Blue matchboxes illustrated with a venue and two swans
Swans & a venue
A large matchbox with a green venue illustration on linen
Madeleine & Ethan
Mustard scalloped matchboxes with a dachshund
The Macks

What we make

Every piece drawn
by hand

Each colour, paper and finish has one purpose: to tell your story in a way guests can hold. Foil that catches candlelight, a drawing of the place you met, a name on every seat. Small objects, made to be kept.

01. Matchboxes
A collection of colourful illustrated matchboxes on a ceramic plate

Matchboxes the signature

The first thing guests pick up, and the last thing they take home.

Your venue, your dog, your initials. Drawn by hand, printed on fine paper.

Investment

From £185 for 25 boxes. 100 boxes, our most chosen size, are £350.

What’s included

Bespoke artwork, a digital proof, unlimited revisions and tracked worldwide delivery.

Begin with matchboxes
02. The table
An illustrated coaster and olive napkin on a wedding table

Napkins & coasters

A drawn motif at every place. A small scene under every glass.

The details that make a table feel like one story.

Investment

From £250 for 50 pieces. Larger quantities are priced by package.

What’s included

Artwork drawn to match your matchboxes, proof and approval before print.

See the table
03. The suite
Illustrated menus tied with silk ribbon

The Wedding suite

Welcome to last toast, drawn as one world.

Matchboxes, menus, place cards and paper, all belonging together.

Investment

Prepared by private proposal, from £2,500.

What’s included

One studio contact, a cohesive illustrated world and every piece proofed before print.

Discover the suite

The process

From pencil
to parcel

Five steps, one studio, one point of contact throughout.

An illustrated wedding world drawn around a French château

01 · The brief

You tell us the story.

Names, a date, a photograph of the place. Colours you love. A few lines are enough.

02 · The drawing

We draw it by hand.

At our desk in London. Ink, watercolour and a little patience. Never a template.

A burgundy line drawing of The Devonshire in Soho

03 · The proof

You see it first.

A digital proof, with unlimited revisions. Nothing is printed until you approve.

04 · The making

Printed, filled, packed.

Fine paper, careful finishing, every box checked by hand before it leaves.

05 · The arrival

On the table.

Tracked with DHL, UPS or FedEx to 38 countries, ready for the day.

From the journal

Notes from
the drawing table

Read the journal

Good to know

A few questions

How far in advance should we order?

Share your date at the beginning. We will consider artwork, proofing, production and delivery together, then confirm the clearest schedule.

How do artwork approvals work?

Nothing moves into production until the digital proof feels right. Revisions are handled directly, with one clear point of contact throughout.

Can the design follow our invitation or venue?

Yes. Send a photograph, invitation, monogram or palette. We translate it carefully to the scale and materials of the piece.

Do you deliver internationally?

We do. Worldwide delivery and standard customs clearance charges are included in the price shown, with tracking shared when your order leaves the studio.

Get started

Ready to begin?

Tell us your date, your quantity and a little of your story.

@thelaldie